Target Audience

Luke 4:18

The Spirit of the Lord is upon me, because he hath anointed me to preach the gospel to the poor; he hath sent me to heal the broken-hearted, to preach deliverance to the captives, and recovering of sight to the blind, to set at liberty them that are bruised,

Since the initial shutdown caused by the pandemic, there has been a drastic increase in the amount of content created by Christian artists, teachers, preachers, and churches.  This content has been used by God to comfort, encourage, and strengthen His people.  Through it all, the gospel has been presented and put on display for the world to hear and see.  One day we will look back on this time and see all of the good that came out of it.  God can and will use each one of us for His glory as we go through this.

One of the important aspects of creating content for others is to know who the audience is.  Who is going to benefit from what is being created?  Why are they the target audience?  What is the purpose for reaching them with the content?  I can only speak from my heart and my experience.  My audience is Bell Creek Baptist Church and each person that visits our church’s page.  My goal all along has been to feed God’s people from the Word of God so that they may be strengthened in their walk with the Lord.  My heart’s desire is to keep the church family connected and together during this time.  I believe communicating daily with you from the Bible can and will do this.

As I read this verse, I thought about God’s target audience.  I’m sure you can rejoice with me in knowing that He wanted you to hear and believe the gospel.  This verse describes for us exactly who He wants to reach.  Remember the words of Jesus to Zacchaeus in Luke 19:10, “For the Son of Man is come to seek and to save that which was lost.”  As we meditate on the words of Luke 4:18 today, we can all identify with the descriptions given and rejoice in knowing He came to save us from our sins.

God’s Target Audience is…

  1. The Bankrupt – preach the gospel to the poor
  2. The Broken-hearted – heal the broken-hearted
  3. The Bound – preach deliverance to the captives
  4. The Blind – recovering of sight to the blind
  5. The Bruised – set at liberty them that are bruised    

    photo credit: Kelly Morton 

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